Why Social Media Marketing Is Important For Businesses

There is no denying that social media has changed the game when it comes to branding and marketing.

According to HubSpot, social media marketing has a 100% higher lead-to-close rate than outbound marketing. At this point, not having an active social media as a marketing tool will absolutely kill you. You need it in today's world. Here's why:

You can respond to problems immediately. Customers will reach out to you and give you feedback, whether it's good or bad. If there’s a problem with your product or service, you'll want to know right away and with a social media platform, you’ll be the first to know when there are issues and will be able to fix them right away.

Numerous studies have shown that consumers appreciate companies that respond to customer complaints.

A strong social media presence also builds brand loyalty. Active social media profiles equals having more loyal customers. It's simple: when you’re actually interacting on social media with people instead of simply putting out products and promotions, you seem more like an approachable and likable figure and less like a corporation.

Almost all of your competition has jumped on the social media bandwagon; you might as well do the same. If your competitors reach your potential customers first, they’ll earn their loyalty and it'll be very hard to win these customers back. However, if you’re engaging and active on different social networks, you'll be able to gain said customers and followers first and in turn it'll be your competition playing catch up (instead of the other way around).

Social media marketing will get you more sales. You’ll find customers you didn’t even know existed. If you set up streams to follow keywords in Twitter or hashtags, you'll be able to find people who are looking for the products you sell and be able to direct them to your site.



Likewise, customers you had no idea existed will be able find you as well as buy from you. Twitter, Facebook, and Instagram are especially helpful when it comes to this type of marketing on social media. By posting a link today, sales can come weeks, months, or even years later from newcomers.

Simply put, social media marketing is a necessity when it comes to branding in the new millennium.