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Lately, it seems like every brand is running a social media campaign. They've become more and more recognizable across all industries. 78% of businesses now have dedicated teams for their social media; this is up from 67% in 2012. This goes to show that organizations are realizing the power of social media and what it can do as far as attracting customers. There is a flip side, however.  Webbiquity reports that 83% of customers have reported bad experiences with social media marketing. As a business owner, it's clear that using social media marketing to your advantage is crucial. It's all about knowing how to maximize the impact of your social media marketing campaigns. Below are a few tips that can help you along the process. 1. Set your campaign goals. The most important thing is realizing what you want accomplished with this campaign. Does your brand want to increase social media followers? Generate more buzz online? Accumulate more and more...

Social media channels have become increasingly important when it comes to business and marketing. With the birth of social platforms, custom targeting of prospective customers has become easier than ever. But which platforms are the best for businesses to use? In order to create a successful strategy as far as marketing for your business, you need to know how each platform works. Here's a list of five social media channels that can your business can really benefit from. 1. Facebook With more than 1.87 billion users , Facebook continues to dominate among social media platforms. This is one that can fit just about any kind of business and is largely beneficial for them. From an advertising perspective, it seems to be the easiest to manage and allows for the best possible targeting. 2. Twitter The biggest (and best) thing about Twitter is the way things go viral. Using this platform will bring the ability for more people to see, share, and "retweet" your content ...

Pinterest, Instagram, and Snapchat are just a few of the ever-growing social media outlets that focus on visual content, for the most part. There's a reason for that. Visual content is becoming more and more common and a primary focus. So how can marketers adapt to an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social media. Your profile picture, your cover photos, your social posts - all social media content that is essential to visual social branding. There are a few key factors that can help your brand grow, such as consistent colors, fonts, imagery, and layouts. Great visuals on social media are insanely important because our brain is wired to read and understand images better and faster than words. Visual content also increases social engagement as well. According to a study by Socialbakers, images on Facebook constitute 93% of the most engaging posts compared with status updates, links, and even video. Social medi...

There is almost always something new, something updated when it comes to social media. They constantly have updates for us, whether we like it or not. This time it's Facebook and Twitter. First, on Twitter's iOS app they're bringing out a change to the way timelines look on profiles. As you can see, they've added a new option for listing with 'Tweets and Replies' while changing the look along with it. This change is subtle, but it is different and brings more profile options for the app. What's interesting about this new addition, however, is that it gives Twitter a way to provide more tweet presentation options. For example, Twitter could add new tabs for live video only tweets or even a Moments only listing. Twitter’s also trying out a new format in the desktop notifications tab, shifting from the mobile style to a new format which includes a more prominent link to the original tweet. Most likely the reasoning behind this update is due to...

Snapchat started the trend of story-telling, creating 24-hour snaps that you share to the world. Instagram now has this feature as well. Well, Instagram has changed the game again. This time, you can post multiple photos within a single feed post. As in, you swipe right and see multiple pictures all under one post. Sure, Twitter and Facebook have similar features where you can post multiple pictures at once, but not quite like this. Instagram, unlike Facebook, Twitter, and so on, is a photo-based social media platform. Before, only advertisers could do such a thing on Instagram, leaving the rest of us to pick only the best picture (or two at the most) to represent our big event, birthday or holiday to keep from spamming (and annoying) our follower’s feeds. To use the feature, you need to tap the ‘Select Multiple’ option first on the bottom of the photo or video you want to upload. From there, you can select the content you want to include; they’ll be numbered in the order th...

Social media seems to be what everyone eats, sleeps, lives, and breathes nowadays. If you don't have at least a Facebook, it's almost as if you don't exist in the world. Twitter and Instagram have claimed their thrones, with Snapchat still up and coming; Not to mention Tumblr, LinkedIn, Youtube, Pinterest, and so on. With so many different social media platforms, it's almost impossible to choose which one is the "best." Personally, I love Twitter. I'd have to say it's my favorite social media outlet (with Instagram a close second). Why? Twitter gives me the ability to follow different accounts that cover a wide variety of topics that interest me. Hashtags allow me to follow topics without having some type of commitment to the topic, such as liking or following a page. It has an immediacy of breaking news and updates on developing stories almost faster than news outlets at times. Twitter is detailed. And who could forget the ease of follow...

There is no denying that social media has changed the game when it comes to branding and marketing. According to HubSpot , social media marketing has a 100% higher lead-to-close rate than outbound marketing. At this point, not having an active social media as a marketing tool will absolutely kill you. You need  it in today's world. Here's why: You can respond to problems immediately. Customers will reach out to you and give you feedback, whether it's good or bad. If there’s a problem with your product or service, you'll want to know right away and with a social media platform, you’ll be the first to know when there are issues and will be able to fix them right away. Numerous studies have shown that consumers appreciate companies that respond to customer complaints. A strong social media presence also builds brand loyalty. Active social media profiles equals having more loyal customers. It's simple: when you’re actually interacting on social media with peop...

There are always two sides to every story, right? This rings true when it comes to social media. Let's think about the pros, here. Social networks helps out businesses in a variety of ways. Radio, TV commercials and print ads have found themselves completely obsolete and demand for thousands of dollars. Yet, with social media, the businesses can connect with their targeted customers for free, only having to worry about energy and time. Twitter, Facebook, Instagram, and other social networks have become so popular that it's become the best way for bloggers, article writers, etc. to communicate. As mentioned in this article on LinkedIn, these social networking sites have opened the opportunity for all the writers and bloggers to connect with their clients to share their expertise and articles. This will lead to their audiences sharing articles, blog or expertise in their social circle which further enhance your networks of the followers. Social media has helped make ...