Skip to main content

Social Media Graphics and Your Brand

Pinterest, Instagram, and Snapchat are just a few of the ever-growing social media outlets that focus on visual content, for the most part. There's a reason for that.

Visual content is becoming more and more common and a primary focus. So how can marketers adapt to an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social media.


Your profile picture, your cover photos, your social posts - all social media content that is essential to visual social branding.

There are a few key factors that can help your brand grow, such as consistent colors, fonts, imagery, and layouts.

Great visuals on social media are insanely important because our brain is wired to read and understand images better and faster than words. Visual content also increases social engagement as well. According to a study by Socialbakers, images on Facebook constitute 93% of the most engaging posts compared with status updates, links, and even video.

Social media advertising is a race that's just getting started. Make sure you get ahead while you can.

Comments

Popular posts from this blog

Instagram's Newest Feature That You Can't Find Anywhere Else

Snapchat started the trend of story-telling, creating 24-hour snaps that you share to the world. Instagram now has this feature as well. Well, Instagram has changed the game again. This time, you can post multiple photos within a single feed post. As in, you swipe right and see multiple pictures all under one post. Sure, Twitter and Facebook have similar features where you can post multiple pictures at once, but not quite like this. Instagram, unlike Facebook, Twitter, and so on, is a photo-based social media platform. Before, only advertisers could do such a thing on Instagram, leaving the rest of us to pick only the best picture (or two at the most) to represent our big event, birthday or holiday to keep from spamming (and annoying) our follower’s feeds. To use the feature, you need to tap the ‘Select Multiple’ option first on the bottom of the photo or video you want to upload. From there, you can select the content you want to include; they’ll be numbered in the order th

The Aftermath Of A Historic Super Bowl

Mike Ehrmann/Getty Images It's not about how Super Bowls start. It's about how they finish. Super Bowl LI started off with what could arguably be the most boring few hours of football in Super Bowl history. The Atlanta Falcons seemed to have the game in the bag. Quarterback Matt Ryan seemed to be doing everything right, whereas his opponent Tom Brady could not prevent getting sacked or missing wide-open receivers down the field. The lifeless Patriots were down 28-3 going into halftime. Lady Gaga was the only thing that seemed to give the game life. And then the Patriots happened. Granted, the first touchdown of the night coming from Tom Brady only came at the end of the third quarter and even then, the game didn't feel competitive in the slightest bit. But once that first score came, it was like taking candy from a baby for the Patriots. They went on a tear, defensively stopping the Falcons and then offensively, with Brady leading the way. Huge play after hug

Which Is Your Favorite?

Social media seems to be what everyone eats, sleeps, lives, and breathes nowadays. If you don't have at least a Facebook, it's almost as if you don't exist in the world. Twitter and Instagram have claimed their thrones, with Snapchat still up and coming; Not to mention Tumblr, LinkedIn, Youtube, Pinterest, and so on. With so many different social media platforms, it's almost impossible to choose which one is the "best." Personally, I love Twitter. I'd have to say it's my favorite social media outlet (with Instagram a close second). Why? Twitter gives me the ability to follow different accounts that cover a wide variety of topics that interest me. Hashtags allow me to follow topics without having some type of commitment to the topic, such as liking or following a page. It has an immediacy of breaking news and updates on developing stories almost faster than news outlets at times. Twitter is detailed. And who could forget the ease of follow