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Social media channels have become increasingly important when it comes to business and marketing. With the birth of social platforms, custom targeting of prospective customers has become easier than ever. But which platforms are the best for businesses to use? In order to create a successful strategy as far as marketing for your business, you need to know how each platform works. Here's a list of five social media channels that can your business can really benefit from. 1. Facebook With more than 1.87 billion users , Facebook continues to dominate among social media platforms. This is one that can fit just about any kind of business and is largely beneficial for them. From an advertising perspective, it seems to be the easiest to manage and allows for the best possible targeting. 2. Twitter The biggest (and best) thing about Twitter is the way things go viral. Using this platform will bring the ability for more people to see, share, and "retweet" your content ...

Despite Mother’s Day being a few months away (May 14 th ), Pinterest is  getting a head start  by reminding marketers to plan their promotions ahead of time. According to Pinterest, 70% of US moms are active on the platform itself, spending an average of 124 minutes per month browsing the various Pins. This could come to your advantage when it comes to shopping for Mom. First off, Pinterest says that activity related to Mother’s Day starts early and is already rising as we speak. Pinterest says that, overall, more than 33 million Pinners have saved 252 million Mother’s Day related Pins – getting started early could help you get in on that jump in activity. They also say that brands should consider how their campaign is able to help in creating these “unique gifting experiences”. And as the actual day gets closer (as you could imagine) people tend to start looking for more last-minute gifts and purchases. They go on to say: "At that point, your strategy sh...

There is no denying that social media has changed the game when it comes to branding and marketing. According to HubSpot , social media marketing has a 100% higher lead-to-close rate than outbound marketing. At this point, not having an active social media as a marketing tool will absolutely kill you. You need  it in today's world. Here's why: You can respond to problems immediately. Customers will reach out to you and give you feedback, whether it's good or bad. If there’s a problem with your product or service, you'll want to know right away and with a social media platform, you’ll be the first to know when there are issues and will be able to fix them right away. Numerous studies have shown that consumers appreciate companies that respond to customer complaints. A strong social media presence also builds brand loyalty. Active social media profiles equals having more loyal customers. It's simple: when you’re actually interacting on social media with peop...