Social Media Campaign Tips

Lately, it seems like every brand is running a social media campaign. They've become more and more recognizable across all industries.

78% of businesses now have dedicated teams for their social media; this is up from 67% in 2012. This goes to show that organizations are realizing the power of social media and what it can do as far as attracting customers.

There is a flip side, however. Webbiquity reports that 83% of customers have reported bad experiences with social media marketing. As a business owner, it's clear that using social media marketing to your advantage is crucial. It's all about knowing how to maximize the impact of your social media marketing campaigns. Below are a few tips that can help you along the process.

1. Set your campaign goals.

The most important thing is realizing what you want accomplished with this campaign. Does your brand want to increase social media followers? Generate more buzz online? Accumulate more and more brand mentions?

2. Pick your social networks.

Once you’ve determined the goals of your social media campaign, it's crucial when deciding which social media platforms you want to market on. Each platform pertains to different audiences, so choose wisely when trying to target your audience.

3. Engage with your campaign’s participants.

Engaging with your campaign's participants is essential to a successful social media campaign. "Liking" and "commenting" on submissions from customers that post content with your hashtag or your brand is a great way to do so. When customers see your brand engaging with real people, it helps your social presence and humanizes your brand.

4. Put your content on display.

Once you have a good amount of content, it's key to display it on your social media platforms as well as on your website, etc.

5. Keep track of your campaign’s success.

As you begin to wrap up your campaign, keep an eye on the progress you've made on your original goals.By analyzing your campaign’s progress, you may learn surprising new information about your product and what customers do with it!