The 5 Best Social Media Channels For Your Business

Social media channels have become increasingly important when it comes to business and marketing. With the birth of social platforms, custom targeting of prospective customers has become easier than ever.

But which platforms are the best for businesses to use? In order to create a successful strategy as far as marketing for your business, you need to know how each platform works. Here's a list of five social media channels that can your business can really benefit from.

1. Facebook

With more than 1.87 billion users, Facebook continues to dominate among social media platforms. This is one that can fit just about any kind of business and is largely beneficial for them. From an advertising perspective, it seems to be the easiest to manage and allows for the best possible targeting.

2. Twitter

The biggest (and best) thing about Twitter is the way things go viral. Using this platform will bring the ability for more people to see, share, and "retweet" your content and your business, thus bringing more followers/customers. Hashtags also make a big difference in building momentum for your posts, so making your own hashtags as well as using relevant, trending hashtags can play a huge role. Retweeting people who have many followers could also increase the chance of them following back, again bringing more attention to your business and content.

3. Instagram

This popular platform known for photo-sharing is huge for businesses that need to share events. By posting pictures about current and upcoming events with a certain hashtag, you could really bring attention to the event or topic in general. 

4. Pinterest

Pinterest is a great channel when you're trying to get pictures out there for customers. Great, quality images are likely to go viral on this site, similar to Instagram, due to its visual nature. If your image is pinned by a highly-followed member, it has the potential to be viewed by millions. It’s also great for promoting products.

5. Yelp

Yelp is critical for businesses today. It's essential to constantly receive positive reviews when it comes to your business; all it takes is one poor review to harm and possibly bring damage to your business. Asking your customers to review your business on Yelp is an important strategy of using this channel to prevent any negative review from standing out.

Every business is different; it's up to you which social media channel is best for you and your business when it comes to marketing and increasing your brand.