Skip to main content

Pinterest and Mother's Day Marketing?

Despite Mother’s Day being a few months away (May 14th), Pinterest is getting a head start by reminding marketers to plan their promotions ahead of time. According to Pinterest, 70% of US moms are active on the platform itself, spending an average of 124 minutes per month browsing the various Pins. This could come to your advantage when it comes to shopping for Mom.

First off, Pinterest says that activity related to Mother’s Day starts early and is already rising as we speak.

Pinterest says that, overall, more than 33 million Pinners have saved 252 million Mother’s Day related Pins – getting started early could help you get in on that jump in activity.

They also say that brands should consider how their campaign is able to help in creating these “unique gifting experiences”.

And as the actual day gets closer (as you could imagine) people tend to start looking for more last-minute gifts and purchases. They go on to say:

"At that point, your strategy should highlight simple, oughtful and beautiful gifts. Examples include home decor, wall art, at-home spa kits and apparel or accessories."
The overall idea here is simple – tap into trends if you want to get the right gift. And not only the overall trends, but the shifts which occur in search based on proximity to the event.

Pinterest’s last important note includes searching and targeting Pinners during the search process. For example, Pinterest advises that brands should target interests like “travel,” “photography,” “gardening,” “beauty,” “style” and “home décor.” They mention:

“You should also try these keywords: “mothers day,” “mothers day gifts,” “mothers day crafts,” “mothers day quotes,” “mothers day crafts for kids” and “happy mothers day.”

Another side note that's interesting to see is that Pinterest is reportedly on track to reach $500 million in revenue in 2017, which would be a big boost from the $300 million the company posted in 2016, proving themselves to be growing rapidly.

Pinterest also has more than 150 million monthly active users now – a lot less than many of its social rivals, such as Twitter or Instagram, however "Pinners" have much higher purchase intent.

This platform continues to be on the rise, and it's only getting started for Mother's Day.

Comments

Popular posts from this blog

What's the Real Reason People Don't Want Kaepernick?

As a true San Francisco 49ers fan myself, I have personally watched the rise and fall of Colin Kaepernick's career. There was no greater time than when we were in the Super Bowl, battling it out and coming so close to winning it all after a historic halftime-blackout. This past season was not an easy one to watch unfold. The 49ers finished 2-14; yet Kaepernick started 11 games last season, completing 196 of his 331 passes for 2,241 yards, 16 touchdowns and four interceptions, and he added 69 runs for 468 yards and two touchdowns. He also did this with a team whose leading receiver (Jeremy Kerley) caught 64 passes for 667 yards and three touchdowns. However, Kaepernick has become famous for something much deeper than football: human rights. Kaepernick has recently been released from the 49ers, and has yet to hear from any other teams as far as being signed. Why? Marcio Jose Sanchez/Associated Press Some say it has to do strictly with his talent in football. Is C...