There is almost always something new, something updated when it comes to social media. They constantly have updates for us, whether we like it or not.
This time it's Facebook and Twitter.
First, on Twitter's iOS app they're bringing out a change to the way timelines look on profiles.
As you can see, they've added a new option for listing with 'Tweets and Replies' while changing the look along with it.
This change is subtle, but it is different and brings more profile options for the app. What's interesting about this new addition, however, is that it gives Twitter a way to provide more tweet presentation options. For example, Twitter could add new tabs for live video only tweets or even a Moments only listing.
Twitter’s also trying out a new format in the desktop notifications tab, shifting from the mobile style to a new format which includes a more prominent link to the original tweet.
Most likely the reasoning behind this update is due to the fact sometimes it is difficult to know where to click on these notifications to get more context; by including a direct link to the original tweet, it’s easier to click through and understand exactly what the user is responding to.
Meanwhile, over on Facebook, they’re testing out a new option to make comments look more like Messenger threads (Messenger threads are private conversations, in case you didn't know).
Each comment is given a conversation bubble, which could prompt more users to respond, as more people are becoming increasingly used to replying in the Messenger format.
It is not clear on how long this test will last or how big it is, but it does make sense. There are now more than a billion people using Messenger; reports have shown that more and more personal interactions are flowing into messaging threads, as opposed to people posting them on Facebook. By merging the two could really help boost Facebook engagement, even in such a minor form as this.
Neither of these updates are huge and life-changing, however it's interesting to note these little tweaks and updates and keep an eye on them and their progress. These little changes could add up to be a big help for social marketers in the end.
This time it's Facebook and Twitter.
First, on Twitter's iOS app they're bringing out a change to the way timelines look on profiles.
As you can see, they've added a new option for listing with 'Tweets and Replies' while changing the look along with it.
This change is subtle, but it is different and brings more profile options for the app. What's interesting about this new addition, however, is that it gives Twitter a way to provide more tweet presentation options. For example, Twitter could add new tabs for live video only tweets or even a Moments only listing.
Twitter’s also trying out a new format in the desktop notifications tab, shifting from the mobile style to a new format which includes a more prominent link to the original tweet.
Most likely the reasoning behind this update is due to the fact sometimes it is difficult to know where to click on these notifications to get more context; by including a direct link to the original tweet, it’s easier to click through and understand exactly what the user is responding to.
Meanwhile, over on Facebook, they’re testing out a new option to make comments look more like Messenger threads (Messenger threads are private conversations, in case you didn't know).
Each comment is given a conversation bubble, which could prompt more users to respond, as more people are becoming increasingly used to replying in the Messenger format.
It is not clear on how long this test will last or how big it is, but it does make sense. There are now more than a billion people using Messenger; reports have shown that more and more personal interactions are flowing into messaging threads, as opposed to people posting them on Facebook. By merging the two could really help boost Facebook engagement, even in such a minor form as this.
Neither of these updates are huge and life-changing, however it's interesting to note these little tweaks and updates and keep an eye on them and their progress. These little changes could add up to be a big help for social marketers in the end.
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